I’ve been in the photography business now for about 5 years altogether. Though I’ve gotten steadily better at my camera settings and “lining up the shot,” I’m surprised again and again at the reality that a picture doesn’t have to be perfect to be powerful.
In today’s fast-paced culture, businesses are expected to churn out content faster than ever before—often forcing them to choose between “done” and “perfect.” According to Malcolm Gladwell’s book Outliers, some 10,000 hours are required to become a “master” of anything; but when you’re expected to post once a day on at least 3 social platforms in order to stay top-of-mind, suddenly even 10 minutes becomes a luxury.
In every one of the photos in today’s post, I would love to change at least one thing. But that doesn’t mean that they can’t serve their purpose: to catch the right person’s eye in an email blast or an Instagram feed. Read More