Monthly Archives

July 2018

Business, Popular

10 Things Your Next Web Designer Wants You to Know

 

10 Things You Should Know Before You Hire a Web Designer | Alexis the Greek blog

I’ve been a full-time web designer for a couple years now, and on the whole, it’s a job I truly enjoy. When you work with creatives, like I do, designing a website from scratch is sort-of like being entrusted with the painted portrait that will hang in a prominent place in someone’s home. When you get it right, the client feels seenand by extension, truly happy.

My love of the work sometimes causes me to forget about the pieces that can be a pain. I don’t mean my clients are a pain; I mean that there are aspects of pulling together and debuting a website (what amounts to hundreds of lines of coded language that needs to talk with about a billion other lines of coded language on the internet). Sometimes it feels like it gets harder and harder every year.

So I pulled together 10 things I think every person (or business) should know when hiring a web designer and when going through the pains of building a website. These things will make the process faster, and easier, and in the end should result in a website you love… without caveats. Read More

Business, Photography, Popular, Style

What to Wear for Your Next Brand Shoot

What to Wear for Your Next Brand Shoot | Alexis the Greek blog

Before I got into the web design game, most of my freelance income came from photography. And one question I got from 90% of my subjects was, “What should I wear?”

While there are some ways to answer this question that would apply to anyone’s situation,  a few tips apply particularly to personality-based brands. In the 8 tips below, I’ve included 3 of my go-to’s for everyone, as well as 5 tips that apply particularly to brand sessions. Read More

Business, Photography

3 Reasons You Shouldn’t Put Everything in Your Portfolio

 

3 Reasons Not to Put Everything in Your Portfolio | Alexis the Greek blog

This week, I had the privilege of launching the new REP Branding Co. website.

It was particularly exciting for me because this is a site I actually want to showcase in my portfolio.

I don’t showcase all my work. In fact, I’d say most of the web design work I’ve done I have never highlighted anywhere in my portfolio. Not on my website, not on my Instagram, not even in conversation.

Why? Well, funny you should ask. There are many reasons to be picky, but these 3 ought to convince you that sharing everything you ever create… well, it’s usually not exactly the best idea. Read More

Business, Featured, Reviews, Uncategorized

A Book that Changed the Course of My Life: Outliers

The Book That Changed the Course of My Life: Outliers | Alexis the Greek blog


I’m going to let you in on a dream of mine.

It started when I read Malcolm Gladwell’s Outliers. I had never heard of Malcolm Gladwell; I just saw his book at Barnes & Noble, thought it sounded interesting, and out of all the books in the store, bought that one—not knowing it would change my life.

The introduction was my favorite part. It detailed the (true) account of a physician in the 1950s who was completely befuddled by this little Italian immigrant town in Pennsylvania, known as Roseto. Read More

Business, Reviews

Honest Review: Marie Forleo’s B School

Honest Review: Marie Forleo's B-School

This year, I took the plunge and enrolled in my most expensive online course to date: Marie Forleo’s B-School.

The investment had been a long time coming. My business mentor of 3 years said constantly that she had gotten her start through B-School–and with a million-dollar company in her fifth year, a team of eight, and an Instagram following of nearly 200K, she had to have gotten something truly valuable out of the program. Right?

I set aside my tax return for the cause, cleared the spend with my man friend, and when enrollment opened, I took a deep breath and committed. This was it. I was going to take my business to the next level.

Eight weeks later, after all the modules had been unlocked and all the bonuses rolled out, I felt a little… Read More

Featured, Photography

Portrait Photography: 5 Uncommon Editing Steps I Take in Lightroom

5 Uncommon Steps I Always Take in Lightroom | Alexis the Blogger

One of the highest praises I get in my work as a photographer is this: “I normally don’t like pictures of myself, but I love the ones you took!” When I hear it through the privacy of an email, I let myself smile so big my cheeks hurt; when I hear it in person, I sort-of scuff my toes in an arc on the ground and say, “Aw, shucks. I’m so glad.”

It occurred to me at some point that I was hearing this both from people who’d never had professional photos taken before and people who’d had photos taken often. It would have made sense to hear this from my subjects who weren’t used to having photos taken in general… but what about the other ones?

I started listening more closely, to see if there was some specific, consistent thread tying together the photos that stood out to my happiest clients. Apart from trying to make my subjects feel totally at ease (so I could capture genuine laughter instead forced smiles), and being conscientious to ask questions that gave me an advantage (such as, “Is there anything you’re self-conscious about? Do you have a preferred side of your face? What’s your favorite physical trait?”), when I listened closely to their feedback I realized the steps I take during post-processing were some of the most valued measures in my process.

My clients didn’t realize it, but in between the lines, that’s what they were telling me.

Just to be sure, I looked at other local photographers’ work to confirm that these few steps I always take were truly setting me apart, and to my surprise, I seemed to be the only photographer in my area consistently doing the 5 things I outline below. If you’re a photographer, or even if you aren’t, perhaps you will enjoy learning what they are, and the thought process behind them. Read More