Monthly Archives

August 2018

Business

Everything You Ever Needed to Know About Ideal Clients (with free fun sheet)

Everything You Need to Know About Ideal Clients | Alexis the Greek blog

Q for you:

Do you know who your ideal clients are? If any of the following is true for you, then my guess is that you don’t know your ideal clients as well as you think:

  • You have trouble knowing where to connect with the people you’d most like to spend money with you
  • You aren’t sure where your marketing dollars will be best spent (or feel a little nervous every time you start, say, a Facebook ad campaign)
  • You attend networking events, join Facebook groups, and forge connections that never turn into sales or clients
  • You write and rewrite your copy, never sure if it’s quite right
  • You constantly pull in clientele that makes your heart sink (or just isn’t a perfect fit)
  • You have a higher return or refund rate than you think seems reasonable, and/or
  • You have no idea where to concentrate your social media efforts

Sound like you? Download this fun sheet, and let’s get clear on your who your ideal client is, so you can get your business humming again. Read More

Business, Photography, Popular

3 Steps to Tell Your Brand Story in Photos

 

3 Steps to Telling Your Brand Story in Photos | Alexis the Greek blog

Whether it’s for your website, your social media feeds, your Google business listing, or the graphics you load to Pinterest to drive traffic, you probably need photos to tell the brand story of your business.

But easier said than done, right?

Just like writers sit down to a blank page and periodically experience writers’ block, a business owner can hire a brand photographer and suddenly have no inspiration for staging the story they want to tell. Even if you love what you do, and you know how you want your customers to feel once they’ve worked with you, and all the steps you need to take to help them feel that way, when it comes to getting it on camera, all that knowledge goes out the window.

Luckily for you, I’ve got a pretty foolproof framework you can use to be sure the next time you bring in a photographer, you’ll have more than enough for him or her to do!

Read More

Business, Lifestyle, Reviews

The Number 1 Book I Recommend for Starting a Business (Even If You Already Started One)

The Number One Book I Recommend for Starting a Business | Alexis the Greek blog

“Imagine a life where all your time is spent on the things you want to do.

Imagine giving your greatest attention to a project you create yourself, instead of as a cog in a machine that exists to make other people rich.

Imagine handing a letter to your boss that reads, ‘Dear Boss, I am writing to let you know your services are no longer required. Thanks for everything, but I’ll be doing things my own way now.”

— Introduction, The $100 Startup


Once I made up my mind to start my own business (not realizing how soon my day would come), it was as though all the forces of the universe came together to prepare me for what was ahead.

The first sign came truly came out of nowhere—meaning, before I’d even had a chance to run any kind of Google search that would result in internet-cookies-induced product placements. It was a book review on the A Beautiful Mess blog for a work called The $100-Startup. Read More

Business, Inspiration, Popular

How I Knew It Was Time to Raise My Prices

How I Knew It Was Time to Change My Prices | Alexis the Greek blog

Storytime

About a week ago I tuned in for a Crowdcast Q&A with Rowan Made. Near the end, Bre, the founder, was asked how many clients she ever had at a time.

The short answer was that these days, she tries to not exceed 3 or 4. The longer answer was that a few years ago, she was out walking with her husband when he asked how many clients she had… and she didn’t know. She counted 12 off the top of her head; and when they got home again, she looked at all her open projects and found that the real total was closer to 14 or 15.

“Just thinking about that number now makes me exhausted,” she said. She also added that at that time, it was just her—no other people on her team, and no designers she outsourced to when she was overloaded.

Warning Signs

I’ll be honest—that sounded all too familiar. At any given time, I’ve tended to assume my total project count is somewhere around 6. I may have even thought that when I tuned in for the Q&A. 

But on a rainy day recently, I was needing to organize my notes for my biggest design project, and I decided to count my own open accounts. The end total? 12. Double what I thought it was.

To somebody who doesn’t own a design business, this probably sounds like great news—more clients! More than you know what to do with! You must be killing it!

Well. Actually. Read More