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AlexisTheGreek

Business, Featured, Inspiration, Lifestyle, Photography

Is There Such a Thing as a “Perfect Picture”?

Is there such thing as a perfect picture? | Alexis the Greek blog

I’ve been in the photography business now for about 5 years altogether. Though I’ve gotten steadily better at my camera settings and “lining up the shot,” I’m surprised again and again at the reality that a picture doesn’t have to be perfect to be powerful.

In today’s fast-paced culture, businesses are expected to churn out content faster than ever before—often forcing them to choose between “done” and “perfect.” According to Malcolm Gladwell’s book Outliers, some 10,000 hours are required to become a “master” of anything; but when you’re expected to post once a day on at least 3 social platforms in order to stay top-of-mind, suddenly even 10 minutes becomes a luxury.

In every one of the photos in today’s post, I would love to change at least one thing. But that doesn’t mean that they can’t serve their purpose: to catch the right person’s eye in an email blast or an Instagram feed. Read More

Business

5 Fast Ways to Upgrade Your Website (for $0)

5 Ways to Update Your Website (for $0)

If you’ve stopped sending traffic to your website because it hasn’t grown with your business, you’re definitely not the first!

The prospect of overhauling, rebranding, or even just updating a website is so overwhelming for many business owners to face that they literally put it off for years—basically until they absolutely can’t anymore.

If you’re in the boat of “it’s too expensive,” or, “it’s too much work,” you’re in luck. There are actually a few things you can do pretty much instantly to improve your website if you have access to the admin dashboard/back end of things.

Take these 5 steps and see if you don’t feel a weight lift off your shoulders! Read More

Business, Inspiration, Wellness

The Top 5 Pieces of Advice I’ve Gotten In Business

The Best Business Advice | Alexis the Greek blog

Statistics say invariably that most new businesses close within two years of opening. I myself have seen many storefronts come and go in my hometown, on commercial strips where I worked before I opened my business, and on online retail spaces like Etsy.

Perhaps even more often, I’ve heard friends and peers say they plan to start charging for some product or service, only to hear a few months later that they’ve put their business idea on the backburner, usually mumbling a vague reason before changing the subject.

While business ownership may not be for everyone, and that’s perfectly fine, for some I wonder if perhaps the dream is there, but the confidence or direction simply isn’t.

Therefore, in honor of the 2-year anniversary of the moment I was fully committed to entrepreneurship, I’m sharing 5 of the best pieces of advice I’ve gotten in business. These tips kept me going when it felt like the odds were stacked against me, and provided a guiding light when my circumstances or just business ownership in general felt too big to take on. I hope you enjoy them! Read More

Business, Inspiration, Reviews

If You Only Buy One Book on Success, Buy This One

Books on Business Success: If you only buy one, buy this one | Alexis the Greek blog

Tell me if this sounds familiar: “The only person who has the power to limit what you can do is you.”

How about this? “You are the ceiling on what you can accomplish.”

Or maybe this one: “If you really want it, you’ll make it happen. If you don’t, you’ll make excuses.”

Maybe I just grew up in an incredibly Tony-Robbins-centric world, but I must have had these ideas repeated to me in some form every week of my childhood. My parents said these things, my teachers said these things, my karate instructor said these things. They became the kind of words I’d receive with a wave of my hand and a, “Yeah, yeah. I know.”

I won’t say that they didn’t shape my approach to life. They did. They trained my willpower muscle. I accomplished a lot because I kept myself in check with these standards.

But, like anything else, when you’re fed the same thing over and over, it starts to lose its flavor.

Therefore I am incredibly grateful that somebody positioned this idea to me a little differently when I hit my late twenties. This “somebody” was an author, and he wrote a book called The Big Leap. This book reframed the way I approach—well, everything in my business. Read More

Business

Thinking of Hiring a Freelance Creative? 3 Things to Keep in Mind

How to Hold Freelancers Accountable | Alexis the Greek blog

If your startup or local small business can’t afford an agency to handle creative needs such as your logo design, bio video, website build, social media strategy, or photo needs, you might decide to hire a creative freelancer.

This is almost certain to be someone who comes to you by way of referral. A peer in business knows someone, or one of your new employees has a friend who does whatever it is you’re looking for. On faith, you meet with this freelancer, and if the price seems good, then you probably feel safe giving him or her a chance.

Creatives and young freelancers tend to think differently and play by an entirely different set of rules than the rest of us are used to. This can make working with one a stressful experience, unless of course you are mentally prepared ahead of time.

While in an ideal world any freelancers you work with will have rhythms and systems in place to hold themselves accountable, since you can’t always count on this, here are 3 tips for making sure the work you need gets done, and gets done at the level you’re hoping for. Read More

Business

Everything You Ever Needed to Know About Ideal Clients (with free fun sheet)

Everything You Need to Know About Ideal Clients | Alexis the Greek blog

Q for you:

Do you know who your ideal clients are? If any of the following is true for you, then my guess is that you don’t know your ideal clients as well as you think:

  • You have trouble knowing where to connect with the people you’d most like to spend money with you
  • You aren’t sure where your marketing dollars will be best spent (or feel a little nervous every time you start, say, a Facebook ad campaign)
  • You attend networking events, join Facebook groups, and forge connections that never turn into sales or clients
  • You write and rewrite your copy, never sure if it’s quite right
  • You constantly pull in clientele that makes your heart sink (or just isn’t a perfect fit)
  • You have a higher return or refund rate than you think seems reasonable, and/or
  • You have no idea where to concentrate your social media efforts

Sound like you? Download this fun sheet, and let’s get clear on your who your ideal client is, so you can get your business humming again. Read More

Business, Photography, Popular

3 Steps to Tell Your Brand Story in Photos

 

3 Steps to Telling Your Brand Story in Photos | Alexis the Greek blog

Whether it’s for your website, your social media feeds, your Google business listing, or the graphics you load to Pinterest to drive traffic, you probably need photos to tell the brand story of your business.

But easier said than done, right?

Just like writers sit down to a blank page and periodically experience writers’ block, a business owner can hire a brand photographer and suddenly have no inspiration for staging the story they want to tell. Even if you love what you do, and you know how you want your customers to feel once they’ve worked with you, and all the steps you need to take to help them feel that way, when it comes to getting it on camera, all that knowledge goes out the window.

Luckily for you, I’ve got a pretty foolproof framework you can use to be sure the next time you bring in a photographer, you’ll have more than enough for him or her to do!

Read More

Business, Lifestyle, Reviews

The Number 1 Book I Recommend for Starting a Business (Even If You Already Started One)

The Number One Book I Recommend for Starting a Business | Alexis the Greek blog

“Imagine a life where all your time is spent on the things you want to do.

Imagine giving your greatest attention to a project you create yourself, instead of as a cog in a machine that exists to make other people rich.

Imagine handing a letter to your boss that reads, ‘Dear Boss, I am writing to let you know your services are no longer required. Thanks for everything, but I’ll be doing things my own way now.”

— Introduction, The $100 Startup


Once I made up my mind to start my own business (not realizing how soon my day would come), it was as though all the forces of the universe came together to prepare me for what was ahead.

The first sign came truly came out of nowhere—meaning, before I’d even had a chance to run any kind of Google search that would result in internet-cookies-induced product placements. It was a book review on the A Beautiful Mess blog for a work called The $100-Startup. Read More

Business, Inspiration, Popular

How I Knew It Was Time to Raise My Prices

How I Knew It Was Time to Change My Prices | Alexis the Greek blog

Storytime

About a week ago I tuned in for a Crowdcast Q&A with Rowan Made. Near the end, Bre, the founder, was asked how many clients she ever had at a time.

The short answer was that these days, she tries to not exceed 3 or 4. The longer answer was that a few years ago, she was out walking with her husband when he asked how many clients she had… and she didn’t know. She counted 12 off the top of her head; and when they got home again, she looked at all her open projects and found that the real total was closer to 14 or 15.

“Just thinking about that number now makes me exhausted,” she said. She also added that at that time, it was just her—no other people on her team, and no designers she outsourced to when she was overloaded.

Warning Signs

I’ll be honest—that sounded all too familiar. At any given time, I’ve tended to assume my total project count is somewhere around 6. I may have even thought that when I tuned in for the Q&A. 

But on a rainy day recently, I was needing to organize my notes for my biggest design project, and I decided to count my own open accounts. The end total? 12. Double what I thought it was.

To somebody who doesn’t own a design business, this probably sounds like great news—more clients! More than you know what to do with! You must be killing it!

Well. Actually. Read More