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Thinking of Hiring a Freelance Creative? 3 Things to Keep in Mind

How to Hold Freelancers Accountable | Alexis the Greek blog

If your startup or local small business can’t afford an agency to handle creative needs such as your logo design, bio video, website build, social media strategy, or photo needs, you might decide to hire a creative freelancer.

This is almost certain to be someone who comes to you by way of referral. A peer in business knows someone, or one of your new employees has a friend who does whatever it is you’re looking for. On faith, you meet with this freelancer, and if the price seems good, then you probably feel safe giving him or her a chance.

Creatives and young freelancers tend to think differently and play by an entirely different set of rules than the rest of us are used to. This can make working with one a stressful experience, unless of course you are mentally prepared ahead of time.

While in an ideal world any freelancers you work with will have rhythms and systems in place to hold themselves accountable, since you can’t always count on this, here are 3 tips for making sure the work you need gets done, and gets done at the level you’re hoping for. Read More

Business

Everything You Ever Needed to Know About Ideal Clients (with free fun sheet)

Everything You Need to Know About Ideal Clients | Alexis the Greek blog

Q for you:

Do you know who your ideal clients are? If any of the following is true for you, then my guess is that you don’t know your ideal clients as well as you think:

  • You have trouble knowing where to connect with the people you’d most like to spend money with you
  • You aren’t sure where your marketing dollars will be best spent (or feel a little nervous every time you start, say, a Facebook ad campaign)
  • You attend networking events, join Facebook groups, and forge connections that never turn into sales or clients
  • You write and rewrite your copy, never sure if it’s quite right
  • You constantly pull in clientele that makes your heart sink (or just isn’t a perfect fit)
  • You have a higher return or refund rate than you think seems reasonable, and/or
  • You have no idea where to concentrate your social media efforts

Sound like you? Download this fun sheet, and let’s get clear on your who your ideal client is, so you can get your business humming again. Read More

Business, Photography, Popular

3 Steps to Tell Your Brand Story in Photos

 

3 Steps to Telling Your Brand Story in Photos | Alexis the Greek blog

Whether it’s for your website, your social media feeds, your Google business listing, or the graphics you load to Pinterest to drive traffic, you probably need photos to tell the brand story of your business.

But easier said than done, right?

Just like writers sit down to a blank page and periodically experience writers’ block, a business owner can hire a brand photographer and suddenly have no inspiration for staging the story they want to tell. Even if you love what you do, and you know how you want your customers to feel once they’ve worked with you, and all the steps you need to take to help them feel that way, when it comes to getting it on camera, all that knowledge goes out the window.

Luckily for you, I’ve got a pretty foolproof framework you can use to be sure the next time you bring in a photographer, you’ll have more than enough for him or her to do!

Read More

Business, Lifestyle, Reviews

The Number 1 Book I Recommend for Starting a Business (Even If You Already Started One)

The Number One Book I Recommend for Starting a Business | Alexis the Greek blog

“Imagine a life where all your time is spent on the things you want to do.

Imagine giving your greatest attention to a project you create yourself, instead of as a cog in a machine that exists to make other people rich.

Imagine handing a letter to your boss that reads, ‘Dear Boss, I am writing to let you know your services are no longer required. Thanks for everything, but I’ll be doing things my own way now.”

— Introduction, The $100 Startup


Once I made up my mind to start my own business (not realizing how soon my day would come), it was as though all the forces of the universe came together to prepare me for what was ahead.

The first sign came truly came out of nowhere—meaning, before I’d even had a chance to run any kind of Google search that would result in internet-cookies-induced product placements. It was a book review on the A Beautiful Mess blog for a work called The $100-Startup. Read More