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Photography

Business, Featured, Inspiration, Lifestyle, Photography

Is There Such a Thing as a “Perfect Picture”?

Is there such thing as a perfect picture? | Alexis the Greek blog

I’ve been in the photography business now for about 5 years altogether. Though I’ve gotten steadily better at my camera settings and “lining up the shot,” I’m surprised again and again at the reality that a picture doesn’t have to be perfect to be powerful.

In today’s fast-paced culture, businesses are expected to churn out content faster than ever before—often forcing them to choose between “done” and “perfect.” According to Malcolm Gladwell’s book Outliers, some 10,000 hours are required to become a “master” of anything; but when you’re expected to post once a day on at least 3 social platforms in order to stay top-of-mind, suddenly even 10 minutes becomes a luxury.

In every one of the photos in today’s post, I would love to change at least one thing. But that doesn’t mean that they can’t serve their purpose: to catch the right person’s eye in an email blast or an Instagram feed. Read More

Business, Photography, Popular

3 Steps to Tell Your Brand Story in Photos

 

3 Steps to Telling Your Brand Story in Photos | Alexis the Greek blog

Whether it’s for your website, your social media feeds, your Google business listing, or the graphics you load to Pinterest to drive traffic, you probably need photos to tell the brand story of your business.

But easier said than done, right?

Just like writers sit down to a blank page and periodically experience writers’ block, a business owner can hire a brand photographer and suddenly have no inspiration for staging the story they want to tell. Even if you love what you do, and you know how you want your customers to feel once they’ve worked with you, and all the steps you need to take to help them feel that way, when it comes to getting it on camera, all that knowledge goes out the window.

Luckily for you, I’ve got a pretty foolproof framework you can use to be sure the next time you bring in a photographer, you’ll have more than enough for him or her to do!

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Business, Photography, Popular, Style

What to Wear for Your Next Brand Shoot

What to Wear for Your Next Brand Shoot | Alexis the Greek blog

Before I got into the web design game, most of my freelance income came from photography. And one question I got from 90% of my subjects was, “What should I wear?”

While there are some ways to answer this question that would apply to anyone’s situation,  a few tips apply particularly to personality-based brands. In the 8 tips below, I’ve included 3 of my go-to’s for everyone, as well as 5 tips that apply particularly to brand sessions. Read More

Business, Photography

3 Reasons You Shouldn’t Put Everything in Your Portfolio

 

3 Reasons Not to Put Everything in Your Portfolio | Alexis the Greek blog

This week, I had the privilege of launching the new REP Branding Co. website.

It was particularly exciting for me because this is a site I actually want to showcase in my portfolio.

I don’t showcase all my work. In fact, I’d say most of the web design work I’ve done I have never highlighted anywhere in my portfolio. Not on my website, not on my Instagram, not even in conversation.

Why? Well, funny you should ask. There are many reasons to be picky, but these 3 ought to convince you that sharing everything you ever create… well, it’s usually not exactly the best idea. Read More

Featured, Photography

Portrait Photography: 5 Uncommon Editing Steps I Take in Lightroom

5 Uncommon Steps I Always Take in Lightroom | Alexis the Blogger

One of the highest praises I get in my work as a photographer is this: “I normally don’t like pictures of myself, but I love the ones you took!” When I hear it through the privacy of an email, I let myself smile so big my cheeks hurt; when I hear it in person, I sort-of scuff my toes in an arc on the ground and say, “Aw, shucks. I’m so glad.”

It occurred to me at some point that I was hearing this both from people who’d never had professional photos taken before and people who’d had photos taken often. It would have made sense to hear this from my subjects who weren’t used to having photos taken in general… but what about the other ones?

I started listening more closely, to see if there was some specific, consistent thread tying together the photos that stood out to my happiest clients. Apart from trying to make my subjects feel totally at ease (so I could capture genuine laughter instead forced smiles), and being conscientious to ask questions that gave me an advantage (such as, “Is there anything you’re self-conscious about? Do you have a preferred side of your face? What’s your favorite physical trait?”), when I listened closely to their feedback I realized the steps I take during post-processing were some of the most valued measures in my process.

My clients didn’t realize it, but in between the lines, that’s what they were telling me.

Just to be sure, I looked at other local photographers’ work to confirm that these few steps I always take were truly setting me apart, and to my surprise, I seemed to be the only photographer in my area consistently doing the 5 things I outline below. If you’re a photographer, or even if you aren’t, perhaps you will enjoy learning what they are, and the thought process behind them. Read More

Business, Lifestyle, Photography

When You’re the Roadblock in Your Business

Where are you holding yourself back in your business? | Alexis the Greek blog

Where are you holding yourself back in your business?

For the last two years, I’ve limped my business along on—that’s right—just two separate hour-long photo shoots I had a friend do for me when I went full-time.

Oh, I had plenty of photos that I had taken. Photos of people and places that looked very eclectic together in my Instagram feed—everything from yoga poses to donuts to flowers to brain scans.

But I didn’t have any photos of me, my work process, how I help people. What I had available for blog posts and Facebook posts and email blasts and product launches was very limited, even for a person as creative and resourceful as I like to think I am. Read More

Featured, Guest Posts, Inspiration, Lifestyle, Photography

Community Over Competition: Raya on Assignment and Alexis the Greek!

Raya Al-Hashmi and Alexis the Greek

A beautiful part of growing up in a world with internet is getting to learn from and connect with others in your industry. While the old way of seeing friendly competitors as just that—competition—the new way of seeing them is as colleagues, allies, and even mentors.

I recently had the pleasure and honor of doing a photo swap with the lovely Raya Al-Hashmi of Raya on Assignment. Just for fun, we took each other’s portraits and answered a few of the same questions about working as brand photographers in the tight-knit community of Portsmouth, NH. Whether you’ve worked with one of us or both of us or neither (yet!), I think you’ll enjoy hearing the different ways we see our beloved town, the faces in it, and the creative marketplace.

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