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Business, Photography, Popular

3 Steps to Tell Your Brand Story in Photos

 

3 Steps to Telling Your Brand Story in Photos | Alexis the Greek blog

Whether it’s for your website, your social media feeds, your Google business listing, or the graphics you load to Pinterest to drive traffic, you probably need photos to tell the brand story of your business.

But easier said than done, right?

Just like writers sit down to a blank page and periodically experience writers’ block, a business owner can hire a brand photographer and suddenly have no inspiration for staging the story they want to tell. Even if you love what you do, and you know how you want your customers to feel once they’ve worked with you, and all the steps you need to take to help them feel that way, when it comes to getting it on camera, all that knowledge goes out the window.

Luckily for you, I’ve got a pretty foolproof framework you can use to be sure the next time you bring in a photographer, you’ll have more than enough for him or her to do!

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Business, Inspiration, Popular

How I Knew It Was Time to Raise My Prices

How I Knew It Was Time to Change My Prices | Alexis the Greek blog

Storytime

About a week ago I tuned in for a Crowdcast Q&A with Rowan Made. Near the end, Bre, the founder, was asked how many clients she ever had at a time.

The short answer was that these days, she tries to not exceed 3 or 4. The longer answer was that a few years ago, she was out walking with her husband when he asked how many clients she had… and she didn’t know. She counted 12 off the top of her head; and when they got home again, she looked at all her open projects and found that the real total was closer to 14 or 15.

“Just thinking about that number now makes me exhausted,” she said. She also added that at that time, it was just her—no other people on her team, and no designers she outsourced to when she was overloaded.

Warning Signs

I’ll be honest—that sounded all too familiar. At any given time, I’ve tended to assume my total project count is somewhere around 6. I may have even thought that when I tuned in for the Q&A. 

But on a rainy day recently, I was needing to organize my notes for my biggest design project, and I decided to count my own open accounts. The end total? 12. Double what I thought it was.

To somebody who doesn’t own a design business, this probably sounds like great news—more clients! More than you know what to do with! You must be killing it!

Well. Actually. Read More

Business, Popular

10 Things Your Next Web Designer Wants You to Know

 

10 Things You Should Know Before You Hire a Web Designer | Alexis the Greek blog

I’ve been a full-time web designer for a couple years now, and on the whole, it’s a job I truly enjoy. When you work with creatives, like I do, designing a website from scratch is sort-of like being entrusted with the painted portrait that will hang in a prominent place in someone’s home. When you get it right, the client feels seenand by extension, truly happy.

My love of the work sometimes causes me to forget about the pieces that can be a pain. I don’t mean my clients are a pain; I mean that there are aspects of pulling together and debuting a website (what amounts to hundreds of lines of coded language that needs to talk with about a billion other lines of coded language on the internet). Sometimes it feels like it gets harder and harder every year.

So I pulled together 10 things I think every person (or business) should know when hiring a web designer and when going through the pains of building a website. These things will make the process faster, and easier, and in the end should result in a website you love… without caveats. Read More

Business, Photography, Popular, Style

What to Wear for Your Next Brand Shoot

What to Wear for Your Next Brand Shoot | Alexis the Greek blog

Before I got into the web design game, most of my freelance income came from photography. And one question I got from 90% of my subjects was, “What should I wear?”

While there are some ways to answer this question that would apply to anyone’s situation,  a few tips apply particularly to personality-based brands. In the 8 tips below, I’ve included 3 of my go-to’s for everyone, as well as 5 tips that apply particularly to brand sessions. Read More