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photography

Business

Thinking of Hiring a Freelance Creative? 3 Things to Keep in Mind

How to Hold Freelancers Accountable | Alexis the Greek blog

If your startup or local small business can’t afford an agency to handle creative needs such as your logo design, bio video, website build, social media strategy, or photo needs, you might decide to hire a creative freelancer.

This is almost certain to be someone who comes to you by way of referral. A peer in business knows someone, or one of your new employees has a friend who does whatever it is you’re looking for. On faith, you meet with this freelancer, and if the price seems good, then you probably feel safe giving him or her a chance.

Creatives and young freelancers tend to think differently and play by an entirely different set of rules than the rest of us are used to. This can make working with one a stressful experience, unless of course you are mentally prepared ahead of time.

While in an ideal world any freelancers you work with will have rhythms and systems in place to hold themselves accountable, since you can’t always count on this, here are 3 tips for making sure the work you need gets done, and gets done at the level you’re hoping for. Read More

Featured, Photography

Portrait Photography: 5 Uncommon Editing Steps I Take in Lightroom

5 Uncommon Steps I Always Take in Lightroom | Alexis the Blogger

One of the highest praises I get in my work as a photographer is this: “I normally don’t like pictures of myself, but I love the ones you took!” When I hear it through the privacy of an email, I let myself smile so big my cheeks hurt; when I hear it in person, I sort-of scuff my toes in an arc on the ground and say, “Aw, shucks. I’m so glad.”

It occurred to me at some point that I was hearing this both from people who’d never had professional photos taken before and people who’d had photos taken often. It would have made sense to hear this from my subjects who weren’t used to having photos taken in general… but what about the other ones?

I started listening more closely, to see if there was some specific, consistent thread tying together the photos that stood out to my happiest clients. Apart from trying to make my subjects feel totally at ease (so I could capture genuine laughter instead forced smiles), and being conscientious to ask questions that gave me an advantage (such as, “Is there anything you’re self-conscious about? Do you have a preferred side of your face? What’s your favorite physical trait?”), when I listened closely to their feedback I realized the steps I take during post-processing were some of the most valued measures in my process.

My clients didn’t realize it, but in between the lines, that’s what they were telling me.

Just to be sure, I looked at other local photographers’ work to confirm that these few steps I always take were truly setting me apart, and to my surprise, I seemed to be the only photographer in my area consistently doing the 5 things I outline below. If you’re a photographer, or even if you aren’t, perhaps you will enjoy learning what they are, and the thought process behind them. Read More

Business, Lifestyle, Photography

When You’re the Roadblock in Your Business

Where are you holding yourself back in your business? | Alexis the Greek blog

Where are you holding yourself back in your business?

For the last two years, I’ve limped my business along on—that’s right—just two separate hour-long photo shoots I had a friend do for me when I went full-time.

Oh, I had plenty of photos that I had taken. Photos of people and places that looked very eclectic together in my Instagram feed—everything from yoga poses to donuts to flowers to brain scans.

But I didn’t have any photos of me, my work process, how I help people. What I had available for blog posts and Facebook posts and email blasts and product launches was very limited, even for a person as creative and resourceful as I like to think I am. Read More